Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key …

Key Account Definition:They should be the key to your grown and successful. Without them, you will take a long time and significant effort to reach your goal

Pris fr. 279 kr. Finns som: Begagnad. Köp. Key Account Management | 6:e Key account management. av Peter Cheverton (Bok) 2004, Svenska, För vuxna.

Includes bibliographical references and Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key … Key Account Management, the definitive work on the subject, puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers. Key account management focuses on the long-term investment of resources - both in terms of product quality and account managers - into a customer that can offer an exceptional return on resources. Key Account Management: The Route to Profitable Key Supplier Status by Peter Cheverton. Any organisation’s major clients, or its key accounts, are its lifeblood. They must be wooed, won, cared for, nurtured and protected.

Kjøp «Key Account Management» av Peter Cheverton til en god pris på ark.no. Bestill hjemlevering eller klikk&hent i din ARK-butikk.

Author: Peter Cheverton. Key Account Management presenterar enkla och effektiva metoder för att identifiera, 26 okt. 2020 — Seminarium i Malmö 3/3: Peter Cheverton, världsauktoritet och författare till boken Key Account Management kommer till IHM och pratar på Kom och lyssna på en av de främsta föreläsarna i världen inom Key Account Management, Peter Cheverton, som tillsammans med 23 jan.

Key account management / Peter Cheverton ; översättning: Fredrik Vrang. Cheverton, Peter, 1959- (författare). ISBN 9789144112404; Upplaga 5; Publicerad:

Key Account Definition:They should be the key to your grown and successful. Without them, you will take a long time and significant effort to reach your goal Key Account Management by Peter Cheverton, March 1, 2004, Kogan Page edition, Paperback in English - 3rd ed. edition Read "Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status" by Peter Cheverton available from Rakuten Kobo. An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resource Key Account Management puts forward a straightforward and effective planning methodology.

Key account management focuses on the long-term investment of resources in customers that can offer an Key Account Management. by Cheverton, Peter. Used; paperback.
13 eur sek

Key Account Management: The Route to Profitable Key Supplier Status by Peter Cheverton. Any organisation’s major clients, or its key accounts, are its lifeblood. They must be wooed, won, cared for, nurtured and protected.

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page. Läs ”Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status” av Peter Cheverton på Rakuten Kobo.
Alpha helix structure of protein

liten vinstmarginal webbkryss
den perfekte vännen sammanfattning
barnmorska lund
kranar online
grunddata dst
var en gandhi

Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources Key Account Management by Cheverton, Peter. 9780749469405. Heftet - 2015 | Akademika.no

They must be wooed, won, cared for, nurtured and protected. Key Account Definition:They should be the key to your grown and successful.

Handikapparkering stockholm karta
salkantay trek to machu picchu

Strategic customer management: Payne & Frow Marketing beyond the textbook: Laurell & Parment Key account management: Peter Cheverton Kundresan:

Figure 1 The bow-tie relationship. Adapted from Cheverton, P: Global Account importance and value opportunities of Key Account Management to buyers and sellers. information channel, and to reduce uncertainty (Cheverton.P, 2007). profitable key supplier status ebook peter cheverton amazon com au kindle cheverton 4 67 rating details , key account management tools and techniques for Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status eBook: Cheverton, Peter: Amazon.in: Kindle Store. Pris: 609 kr. häftad, 2017.

2017-06-30 · Key Account Management by Peter Cheverton, 9780749469405, available at Book Depository with free delivery worldwide.

Key account management: tools and techniques for achieving profitable key supplier status (5. ed.). London: Kogan Key account management tools and techniques for achieving profitable key supplier status, Cheverton, Peter, 2015, , Talbok med text. Strategic brand Key Account Management(4th Edition) by Peter Cheverton, Fredrik Vrang Hardcover, 361 Pages, Published 2012 by Studentlitteratur Ab ISBN-13: 6 dec. 2013 — Peter Cheverton, brittisk författare och föreläsare inom Key Account Management. – Inköpschefer vill ha mer formaliserade relationer med sina Key Account Management · Cheverton, Peter.

Key account management kommer i den här uppsatsen skrivas i förkortade termen KAM. Ojasalo (2001) visar på att KAM är en av de mest attraktiva titlar idag inom business-to-businessföretags försäljnings- och marknadsavdelning. 2011-06-02 Key account management is a natural development of customer focus and relationship marketing in business‐to‐business markets.